Understanding how business can fundamentally exist.

There is a saying that the business is 80% understanding human psychology and 20% the actual product.
There are few things I would like to add into account on what I have learnt so far.

1. People want things they like instantly, that is why so many businesses exits and this is the beauty that new businesses along the way will sprout with similar agenda.
   A very accurate example would be a kirana shop, and also nanglo shops that starts early in the morning with limited goods.

2. The internet has too much information and this magnitude of information overwhelms the user, services which can provide consulting regarding this information segregation can go a long term.
   For Example: If there are many Restaurants in the area and everyone of them are producing content then it is going to be hard for the user to choose amongst them based on their website reaching out one by one. The data segregation platform like Swiggi which can filter out the cost of the food from all of the restaurants combined is what is going to work, because the information here is not overwhelming the user.

I will add more, once I start understanding more.